Villafranca de Ordizia, located in the Basque Country, offers a range of activities and experiences that reflect its rich culture and natural beauty. One of the highlights of the town is the weekly market, which typically takes place on Wednesdays. This market is a great opportunity to immerse oneself in the local lifestyle, sample traditional Basque products, and interact with local vendors.

The architectural charm of Villafranca de Ordizia is evident in its historic buildings, including the Church of Santa María, which showcases traditional Basque design. Exploring the town's streets allows visitors to appreciate the blend of history and modernity present in the area.

For those who enjoy the outdoors, the surrounding countryside offers beautiful landscapes for hiking and exploring. The nearby mountains and green hills provide ample opportunities for walking trails that cater to various skill levels, making it a suitable destination for nature enthusiasts.

Another notable aspect of the town is its gastronomic culture. Villafranca de Ordizia is known for its culinary offerings, particularly the local cheeses and traditional Basque cuisine. Sampling dishes at local restaurants can provide insight into the region's culinary heritage.

Lastly, engaging with the local festivals can enhance the experience of visiting Villafranca de Ordizia. Throughout the year, various celebrations highlight the community’s traditions, music, and dances, allowing visitors to experience the vibrant culture firsthand.