Masham, located in the picturesque Yorkshire Dales, offers a range of activities and sights that cater to diverse interests. One of the town's highlights is its historic charm, characterized by traditional stone architecture and quaint streets. Visitors can take leisurely walks around the town to appreciate its beauty and explore local shops that offer unique crafts and goods.

For those interested in breweries, Masham is known for its long-standing brewing tradition. The town is home to the famous Theakston Brewery and Black Sheep Brewery, both of which offer guided tours and tastings. This experience can provide insight into the brewing process and the local beer culture.

Nature enthusiasts will find the surrounding countryside ideal for walking and cycling. The nearby Yorkshire Dales National Park presents numerous trails that showcase stunning landscapes, wildlife, and opportunities for outdoor activities. Exploring the park can be a rewarding way to connect with the natural beauty of the area.

In addition, the Masham Market is a popular attraction, held weekly on Wednesdays. It features local produce, crafts, and delicacies, allowing visitors to experience the community atmosphere and perhaps pick up some regional specialties.

Art and culture are also present in Masham, with various galleries and exhibitions highlighting local artists. Engaging with the local art scene can provide a deeper understanding of the region's creative expressions.

Lastly, for those who appreciate historical sites, the nearby ruins of Jervaulx Abbey are worth a visit. The abbey, set in a tranquil landscape, offers a glimpse into the area's monastic history and provides a peaceful spot for reflection.

Overall, Masham presents a blend of history, culture, nature, and local craftsmanship that invites exploration and enjoyment.