Villajoyosa, located on the Costa Blanca, offers a blend of cultural experiences and natural beauty that can appeal to various interests. One of the highlights is the beachfront promenade, which is perfect for leisurely strolls while enjoying views of the Mediterranean Sea. The beaches themselves, such as Playa de Villajoyosa, are known for their clean sands and clear waters, ideal for sunbathing or swimming.

The historic old town features vibrant, colorful houses that line the waterfront, providing a picturesque backdrop for exploration. Wandering through the narrow streets, visitors can appreciate the local architecture and discover charming shops and cafés. The Church of the Assumption, with its striking bell tower, is also worth a visit, showcasing the town's rich history and architectural style.

Another notable attraction is the Chocolate Museum, where visitors can learn about the town's longstanding association with chocolate production. The museum offers insights into the history of chocolate in Villajoyosa and often includes tastings, which can be a delightful experience for those with a sweet tooth.

For those interested in outdoor activities, the surrounding natural landscapes provide opportunities for hiking and exploring nearby trails. The nearby mountains offer stunning views of the coastline and are perfect for nature enthusiasts looking to escape the beach scene.

Additionally, the town hosts various local festivals throughout the year, such as the Moors and Christians festival, which offers a glimpse into the local culture through parades, music, and traditional costumes. Visiting during these times can enhance the experience and provide a deeper understanding of Villajoyosa's traditions.

Overall, Villajoyosa presents a balanced mix of relaxation, culture, and history, making it a pleasant destination for a range of visitors.